A STRATEGY-LED cREATIVE AGENCY
REFINE DEFINE Creative is a strategy-led agency made up of creative individuals exceptional in our own field. We empower businesses by helping your brand communicate creatively and effectively.
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JASMINE PANG
Brand manager
Having had many opportunities working with blue chip clients such as Eastspring Investment, Visa and Peroni Brewery, Jasmine is familiar with the process of bringing businesses to the market.
Through REFINE DEFINE Creative, Jasmine hopes to extend her branding expertise to aspiring businesses and budding entrepreneurs. A self-confessed workaholic, she also finds time to enjoy a good vacation when time allows.
JASMINE.PANG@REFINEDEFINE.COM
EMILYN CHEONG
ART DIRECTOR
With an extensive experience in developing F&B brands, Emilyn truly believes that good branding should connect with consumers emotionally and motivate their decision. Her other area of expertise includes F&B and retail space design.
In her quiet time, Emilyn can be found reading and going for Zumba classes to get away from the hustle and bustle of work!
EMILYN.CHEONG@REFINEDEFINE.COM
PRISCILLA TEO
CREATIVE STRATEGIST ( INTERIOR )
Priscilla is our resident commercial interior guru. With a passion for interior design and space planning, She believes in creating spaces that are not just aesthetically pleasing but also operational friendly and functional.
Work aside, Priscilla is a huge fan of John Mayer and Katy Perry and can almost always be heard humming to their tunes in the midst of work.
PRISCILLA.TEO@REFINEDEFINE.COM
KHLOE NG
FINANCe MANAGER
As a seasoned entrepreneur, Khloe co-founded Peritus Corporate Services with a focus on providing accounting services to small and medium businesses. Today, she works as an extended arm of service for REFINE DEFINE Creative as Finance Manager.
With so many responsibilities on hand, Khloe continues to work tirelessly. In her spare time, she can be found doing some late night online shopping!
KHLOE.NG@REFINEDEFINE.COM
Eugene Lim
Brand Strategist
Before REFINE DEFINE Creative, Eugene had worked extensively on managing the portfolio of Singapore Airlines. With his experience at both international and local agency, he is heavily involved in the management and development of our works as Brand Strategist.
Despite having to juggle between creative proposals, client-agency relationship management, he never fails to find time to unwind over some good beer and good company!
EUGENE.LIM@REFINEDEFINE.COM
Selvi Yang
Creative strategist ( GRAPHIC )
Selvi is the talent in our creative team with a keen eye on details. She spends most of her time mastering interface and experience design, bringing brands to live everyday!
Her other interests include photography and videography, a talent that we all agree she has. During her off days, she is either cafe hopping or food tasting at the next trending eatery.
SELVI.YANG@REFINEDEFINE.COM
Alexis Yang
COPYWRITER
Alexis is our very own content development talent with a knack for persuasive copy. As an eloquent speaker and deep thinker, she spends most of her time understanding her audiences and engaging them through persuasive and accurate writing.
In her own spare time, she can be found wandering around museums and attending the latest art exhibition in town.
ALEXIS.YANG@REFINEDEFINE.COM
